Specials

The XFR is designed for everyday adventures, and adventuring every day. Fast, comfortable, and confident, the XFR is perfect for commuters who live for shortcuts through the forest, or recreational riders who like to take the road less travelled. With multi-terrain tires that roll fast on a variety of surfaces and an 80mm suspension fork soaking up any bumps encountered along the way, the XFR is a versatile crossover bike that lets you define your path between two points. - New MY21 Aluminum frame - SR Suntour XCT 30 80mm fork w/ lock out - Shimano Altus 16spd drive train - Tektro hydraulic disc brakes - Kenda Piedmont 29" x 2.1" tires RIDER BENEFITS: - LIGHT ALUMINUM FRAME: Premium aluminum frame with stylish details delivers strength, stiffness and minimal weight. - COMFORTABLE FRAME GEOMETRY: An upright riding position keeps your head up to scan traffic, yet a generous wheelbase gives the bike a confident, stable ride. - 80MM SUSPENSION: 80mm of bump-eating travel smooths out choppy pathways for a more comfortable ride. - VERSATILE COMPONENTS: Multi-terrain tires roll quickly on pavement and maintain traction on loose surfaces. Triple ring drivetrains provide a wide gear range, while disc brakes deliver excellent stopping power and control in any weather. - EASY TO ACCESSORIZE: With the ample accessory mounts and chainstay mounted disc brake caliper, fenders and racks mount quickly and easily.

Get on the dirt and ride your way to your first singletrack. Tempt is that friend that opens a whole new world to you. Key performance factors Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. Liv 3F Design Philosophy Women’s-specific geometry ensures the rider is balanced over the bike for optimal efficiency, comfort and control. Why we love it With a lightweight ALUXX-Grade aluminum frame designed specifically for women, Tempt can guide you along dirt terrain with speed, efficiency and control. A front suspension fork and powerful disc brakes offer added confidence and control. This hardtail has a low standover height to give you confidence maneuvering around dirt trails and is offered in 27.5 or 29-inch wheels for optimum fit and efficiency. Perfect for a functional around-town ride, to try as your first off-road racing bike, or for venturing out onto the trails for the first time, allow Tempt to lead you to new adventures. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Small – Large: 29-inch

Get a feel for the trail with this all-new aluminum hardtail made for aspiring singletrack riders. It features stable, fast-rolling 29-inch or more-playful 27.5-inch wheels so you can push the pace on climbs and let loose on the descents. Built on a new lightweight ALUXX aluminum frame that features classic hardtail design plus the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC or light trail terrain. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It’s a confident ride that’s perfect for ambitious riders who want to take their off-road skills to the next level. Proven alloy performance ALUXX aluminum frameset is hand-built in-house by the world leader in aluminum engineering. Balance and stability Frame geometry is designed to optimize the balance and roll-over capabilities of 29-inch wheels or the liveliness of 27.5-inch wheels (depending on frame size). XC control Suspension fork offers either 80mm or 100mm of smooth travel for added XC control. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – X-Large: 29-inch

Equipped to handle anything — embrace paved roads, paths, and dirt trails with confidence and style. Versatility With Liv’s Purpose Driven Design, relaxed style, and lightweight ALUXX-Grade aluminum frame, Bliss is ideal for city roads or around town trails. Perfect Fit The LivRight Sizing Philosophy ensures the best fit for women for a truly comfortable ride. Smooth Handling A front suspension fork provides the perfect balance of capability and ease. Why We Love It Designed to bring the best of both road and mountain worlds together. Bliss delivers front suspension, on a 26-inch or 27.5-inch wheel size for stability with great traction from wider tires, and a relaxed riding position that keeps you more upright and comfortable in the saddle. Pedal efficiency, super lightweight design, and a sleek setup makes commuting and adding miles to your ride a breeze. Liv’s 3F Design Philosophy lets us create bikes that are specifically tuned for female riders, balancing riders properly over the bottom bracket and ensuring they get the most confidence-inspiring position. Integrated dropouts allow you to install a rack or add a kickstand to transform the bike into a capable commuter or weekend adventurer.

Get a feel for the trail with this all-new aluminum hardtail made for aspiring singletrack riders. It features stable, fast-rolling 29-inch or more-playful 27.5-inch wheels so you can push the pace on climbs and let loose on the descents. Built on a new lightweight ALUXX aluminum frame that features classic hardtail design plus the balanced riding characteristics of either larger diameter 29-inch or 27.5-inch wheels, Talon is a great choice for XC or light trail terrain. The frame geometry is specifically designed to adapt to its respective wheel size and either an 80mm or 100mm suspension fork (depending on frame size). It’s a confident ride that’s perfect for ambitious riders who want to take their off-road skills to the next level. Proven alloy performance ALUXX aluminum frameset is hand-built in-house by the world leader in aluminum engineering. Balance and stability Frame geometry is designed to optimize the balance and roll-over capabilities of 29-inch wheels or the liveliness of 27.5-inch wheels (depending on frame size). XC control Suspension fork offers either 80mm or 100mm of smooth travel for added XC control. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – X-Large: 29-inch

PEDAL TO WORK, MEET FRIENDS FOR COFFEE OR BUILD UP FITNESS ON THE BIKE PATH. ALIGHT FITS RIGHT INTO A FUN, HEALTHY LIFESTYLE. KEY PERFORMANCE FACTORS Casual Comfort An upright riding position, flat handlebars, and 3F Design Philosophy make commuting or a casual spin comfortable without compromising efficiency. Fun Fitness The lightweight, balanced geometry of the ALUXX aluminum frame blends speed and stability for a ride that’s just plain fun. Stylish Versatility Equipped with integrated dropouts for racks, fenders, or panniers, this bike blends urban style and road bike agility. WHY WE LOVE IT With its lightweight design and upright flat-bar positioning, this premium bike makes it easy to pedal to work, zip around the city and get out onto country roads with the confidence of stopping power through disc brakes. Add a rack and panniers for more extensive weekend exploration or in-town carrying capacity. Modern finishes keep style at the forefront of every ride. Women’s-specific geometry and sizing gives Alight Disc a stable, confident ride quality. And thanks to integrated dropouts, it’s easy to personalize with racks and fenders.

Get on the dirt and ride your way to your first singletrack. Tempt is that friend that opens a whole new world to you. Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable, and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. Liv 3F Design Philosophy Women’s-specific geometry ensures the rider is balanced over the bike for optimal efficiency, comfort, and control. Why we love it With a lightweight ALUXX-Grade aluminum frame designed specifically for women, Tempt can guide you along dirt terrain with speed, efficiency, and control. A front suspension fork and powerful disc brakes offer added confidence and control. This hardtail has a low standover height to give you confidence maneuvering around dirt trails and is offered in 27.5 or 29-inch wheels for optimum fit and efficiency. Perfect for a functional around-town ride, to try as your first off-road racing bike, or for venturing out onto the trails for the first time, allow Tempt to lead you to new adventures. Wheel size: Sizes X-Small – Medium: 27.5-inch Sizes Small – Large: 29-inch

If you're looking to get around town, enjoy a sunny summer day, and get a bike that can take you places,look no further than the VFR 1. With a lightweight, comfortable butted X6 aluminum frame and fork, the VFR 1 provides you with sporty, confident handling and an easy ride, so all you need to think about is the journey and the destination. Smooth welds, ample accessory mounts, and comfortable touch points combine with high-quality, easy-to-use components that look great and are ready to go whenever you are. The VFR 1 is equipped with a 24-speed Shimano Altus drivetrain, which offers a wide gear range to easily navigate any ride. The lightweight, effective linear-pull brakes have a subtle touch and are the ultimate in simplicity. Lightweight double-wall alloy rims are laced to quality Shimano quick-release cassette hubs for lightweight strength and reliability.

GET ON THE DIRT AND RIDE YOUR WAY TO YOUR FIRST SINGLETRACK. TEMPT IS THAT FRIEND THAT OPENS A WHOLE NEW WORLD TO YOU. KEY PERFORMANCE FACTORS Confidence Inspiring Perfect as your first mountain bike, the ALUXX-Grade Aluminum frame is lightweight, capable and durable. Versatile Tempt’s performance-minded yet comfortable geometry gives it the versatility for both commutes around campus and off-road rides. XC Control A suspension fork offers control, comfort and stability over bumpy terrain. Depending on frame size, the fork comes with 80mm or 100mm of travel. Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Medium – Large: 29-inch

The XFR is designed for everyday adventures, and adventuring every day. Fast, comfortable, and confident, the XFR is perfect for commuters who live for shortcuts through the forest, or recreational riders who like to take the road less travelled. With multi-terrain tires that roll fast on a variety of surfaces and an 80mm suspension fork soaking up any bumps encountered along the way, the XFR is a versatile crossover bike that lets you define your path between two points. - New MY21 Aluminum frame - SR Suntour XCE28 80mm fork - Shimano Tourney 21spd drive train - Mechanical disc brakes w/2-finger lever - Kenda Piedmont 29" x 2.1" tires RIDER BENEFITS: - LIGHT ALUMINUM FRAME: Premium aluminum frame with stylish details delivers strength, stiffness and minimal weight. - COMFORTABLE FRAME GEOMETRY: An upright riding position keeps your head up to scan traffic, yet a generous wheelbase gives the bike a confident, stable ride. - 80MM SUSPENSION: 80mm of bump-eating travel smooths out choppy pathways for a more comfortable ride. - VERSATILE COMPONENTS: Multi-terrain tires roll quickly on pavement and maintain traction on loose surfaces. Triple ring drivetrains provide a wide gear range, while disc brakes deliver excellent stopping power and control in any weather. - EASY TO ACCESSORIZE: With the ample accessory mounts and chainstay mounted disc brake caliper, fenders and racks mount quickly and easily.

If you're looking to get around town, enjoy a sunny summer day, and get a bike that can take you places, look no further than the VFR 2. With a lightweight and comfortable X6 aluminum frame with butted tubing, the VFR 2 provides you with sporty, confident handling and an easy ride, so all you need to think about is the journey and the destination. Ample accessory mounts and comfortable touch points combine with high-quality, easy-to-use components that look great and are ready to go whenever you are. The VFR 2 is equipped with a 21-speed Shimano EZ-Fire drivetrain, which offers a wide gear range to easily navigate any ride. The lightweight, effective linear-pull brakes have a subtle touch and are the ultimate in simplicity. Lightweight double-wall alloy rims are laced to quality Shimano quick-release cassette hubs for lightweight strength and reliability.

The SCOTT Contessa Active 30 series features a super-light Alloy Frame. The series comes fully equipped with a Suntour fork, perfect for those always on the go. Key Features - Active 700/900 Alloy Frame - Suntour XCR32-LO-R 100mm Fork - Shimano Alivio 18 Speed Drivetrain - Shimano Brakes - Kenda Booster Tires Wheel size: Sizes X-Small – Small: 27.5-inch Sizes Medium – Large: 29-inch

With its lightweight ALUXX aluminum frame, upright positioning and high-quality parts that give it a smooth, comfortable ride, the Escape Disc is totally versatile and totally fun to ride. It now features a high-quality composite fork and innovative D-Fuse seatpost. Both are great for smoothing out rough roads, absorbing shocks and vibrations, and giving you a smoother, more comfortable ride. The disc brakes deliver powerful braking performance in dry or wet conditions, and the 700c wheels with Giant EasyRide Tubeless tires (on select models) keep you rolling with speed, efficiency and a reduced risk of flats. As an added bonus, there’s clearance for larger tires up to 45mm in width, which makes it easier to ride rougher roads. It comes with integrated mounts, so you can customize your ride with racks or fenders. Whatever road or path you choose, Escape Disc is ready to roll. KEY PERFORMANCE FACTORS Balanced and efficient Lightweight ALUXX frame, fast-rolling 700c wheels, and confident upright positioning offer a balanced, efficient ride quality. Versatile and capable Powerful disc brakes and a wide range of gears help you increase your speed and tackle hills with more control. Rugged reliability Puncture-resistant tires feature the Giant EasyRide Tubeless system (on select models). Integrated rack mounts make it easier to carry your daily essentials or load up for weekend adventures.

FAST. FLICKABLE. FUN. Our 140mm/150mm travel Primer trail bike is pure perfection…everywhere. The Primer 275 has all of the DNA of its bigger wheeled sibling, the Primer 29, but this time on nimble 27.5" wheels. You still get trail-flattening speed over any obstacle, both on tough climbs and technical descents, but the smaller wheels make the bike slightly more responsive and agile, and better suited to tighter trails. In short, the Primer is the ultimate all-round performance trail bike, whether you prefer 29" or 27.5" wheels. It could be the only mountain bike you’ll ever need.

Norco’s Run Bikes are the perfect way for little ones to learn the basics and develop a love of riding. Featuring 12-inch air tires and a lightweight aluminum frame with lower standover to fit smaller riders, kids can start riding early and often. As your little ripper discovers their need for speed, they can get used to controlling it with the easy-to-use rear v-brake and small lever with reach adjust. LIGHTWEIGHT FRAME AND COMPONENTS Our run bikes come complete with and aluminum frame, size scaled tubing and a rear hand brake on our 12-inch models to help little ones learn to stop when the time is right. QUALITY FEATURES AND TOUCH POINTS The premium components list is large on these little run bikes including stainless steel spokes, a quality lightweight saddle and soft krayton rubber grips. EASY TO USE BRAKES Wee ones riding the 10-inch Ninja and Mermaids will get used to controlling their riding with their feet or move up to hand brakes on the 12-inch run bikes with the easy-to-use rear v-brake with a small brake lever with reach adjust. GEOMETRY AND FIT Designed with a low standover height and new drop outs for our littles to easily climb on and off and build skills and confidence. ALUMINUM QR SEATPOST CLAMP As your little one grows - the quick release seat post clamp will come in handy as it allows for easy adjustment of seat height for kids that want to get up and go!

If you're looking to get around town, enjoy a sunny summer day, and get a bike that can take you places, look no further than the VFR 2. With a lightweight and comfortable X6 aluminum, step-thru frame with butted tubing, the VFR 2 provides you with sporty, confident handling and an easy ride, so all you need to think about is the journey and the destination. Ample accessory mounts and comfortable touch points combine with high-quality, easy-to-use components that look great and are ready to go whenever you are. The VFR 2 is equipped with a 21-speed Shimano EZ-Fire drivetrain, which offers a wide gear range to easily navigate any ride. The lightweight, effective linear-pull brakes have a subtle touch and are the ultimate in simplicity. Lightweight double-wall alloy rims are laced to quality Shimano quick-release cassette hubs for lightweight strength and reliability.

Is your little one ready for a big kid bike? The Coaster 12" is the perfect first bike or progression from a run bike for kids age 3 to 4 years old. Equipped with coaster brakes and removable training wheels, the Coaster 12" gives young riders the stability and control to build confidence and skills. The lightweight aluminum frame has lower standover to fit smaller riders, so young kids can begin to experience the fun and adventure only found on two wheels. - Lightweight alloy frame - Kid-sized components - Coaster brake - Air tires w/semi-smooth tread - Training wheels included

If you're looking to get around town, enjoy a sunny summer day, and get a bike that can take you places, look no further than the VFR 1. With a lightweight, comfortable butted X6 aluminum, step-thru frame and fork, the VFR 1 provides you with sporty, confident handling and an easy ride, so all you need to think about is the journey and the destination. Smooth welds, ample accessory mounts, and comfortable touch points combine with high-quality, easy-to-use components that look great and are ready to go whenever you are. The VFR 1 is equipped with a 24-speed Shimano Altus drivetrain, which offers a wide gear range to easily navigate any ride. The lightweight, effective linear-pull brakes have a subtle touch and are the ultimate in simplicity. Lightweight double-wall alloy rims are laced to quality Shimano quick-release cassette hubs for lightweight strength and reliability.

Meet the bike in between nothing. Leaving no rider wanting. Master of the climb, the bomb, the rail and the air. The utterly unequivocal. The rule crusher. The trend buster. No rig can rule all, but this one can absolutely rule. The mountain bike.