Suspension

A day of slicing through sweet ribbons of singletrack on a bike sporting a RockShox 30 Silver will leave you smiling all the way to the bank. Race-proven plushness and ease of setup means more time on the trail and less time tinkering. Lightweight and packed full of legendary RockShox technology, the 30 Silver is sure to boost the level of your ride without boosting your wallet in the process. - TurnKey damper - Crown Race: 30mm - Steerer Tube Length: 265mm - Positive Spring: Coil - Negative Spring: Coil - External Adjustments: Rebound Damping, Low Speed Compression Damping - Maximum Tire Width: 62mm - Maximum tire size: 26 x 2.4"

With bigger bikes there comes bigger demands. Thankfully, we created the 35 Gold to meet all of them, both in performance and value. Whether you have an E-MTB or MTB, the burly 35 Gold checks the box with our proven DebonAir spring and Motion Control damping. And new this year is an E-MTB-focused option with mounting points for optional full or short fenders. All told, you might wonder how we packed so much quality and performance into such a wallet-friendly package. Features - New E-MTB endorsement options with fender mounts are appropriate for all E-bikes (1.8" taper available) - New graphics are easy to read and make a fresh impact - Motion Control damping featuring low-speed compression adjustment to lockout - Highly tunable DebonAir spring offers a consistent feel throughout the travel - Fits Tires up to 2.8" (without fenders; the use of a full fender will reduce tire clearance) - Fast Black finished 35mm aluminum upper tubes couple stiffness and lightweight with a premium look - Offset: 44mm

Diamond For The Rough. In a time where standards are being reinvented every day, it's important to look through the clutter to find clarity. Find out what's actually here to stay and make an impact. We start with a simple question: What's going to improve the product and rider? The new Diamond has a host of features to cater to the aggressive rider who demands more. We gave the fork a top to bottom chassis overhaul with 10mm wider BOOST spacing that amplifies steering precision and control in the moments of "ultimate shred". We also increased the tire clearance, allowing you to utilize a bigger tire and still have clearance for mud. Six clicks of low-speed compression give quick access to firming up the fork for pedaling, opening up for descending, and mid settings for everything in between. Over thirty clicks of High-Speed Compression give precise control for support on big hits. Shim stack controlled rebound that is 100% dynamic which means the rebound is controlled based on the speed at which oil flows through the system. The fork will react to what you throw at it and be ready for what's next. Our industry-exclusive OTT feature really sets DVO products apart from anything else. It allows you to perfectly fine-tune how the initial stroke feels without any mid/end stroke compromise. You really get the best of both worlds. Combining the stiff chassis characteristics with our exclusive features and damping design gives our forks a unique ride feel unlike anything else on the market. - D1 Damper - Compression Bladder - OTT Off the Top Adjuster - Shim Stack Controlled Damping

Yari shares the stiff, hard-hitting chassis as the Lyrik and combines it with the updated DebonAir air spring and proven Motion Control damper. The Yari fork is designed to inspire confidence for those hard-hitting enduro and E-MTB riders alike. - Updated highly tunable DebonAir air spring offers a buttery smooth feel off the top and maintains a higher ride height for increased confidence in steep terrain - New graphics package for a fresh, premium look - Motion Control damping featuring low-speed compression adjustment

Featuring 37mm stanchions, home mechanic-approved travel adjustability from 180mm to 140mm, and our easy-to-use VTT-6P damper, the Mezzer Expert is the smart choice for anyone looking to dive into the Enduro Fork market. Should you later decide you would like more adjustability from your fork, factory upgrades such as IRT and MC2 are available and can be easily installed in your own garage. At 2030g this fork is the second lightest option available within the Enduro fork market, second only to the Mezzer Pro of course. Key Features: - 37mm stanchions, Reverse Arch design, and Hexlock SL2 axle combined together result in ultimate stiffness - Expert Air offers ultimate sensitivity featuring a self-equalizing negative air spring. - IVA (Incremental Volume Adjuster) allows you to modify your positive air chamber volume by rearranging self-contained spacers. You'll never lose a volume spacer again. - VTT-6P damper provides 6 easy clicks to dial in your damping for all types of terrain. - Integrated fender can be installed/removed by three small screws threaded into the arch of the fork. - TSR (Trail Side Relief) valves on the back of the lower legs allow you to bleed off built-up air within the lower legs to keep things butter smooth between service intervals Product Details: - VTT-6P damper provides 6 clicks to tune damping for all types of terrain - 37mm stanchions, Reverse-Arch design, and Hexlock SL2 axle for the ultimate stiffness - IVA, Air Volume Adjustability by rearranging self-contained spacers - TSR, Trail Side Relief valves on the back of the lower legs allow air to be bled off if it builds up within the lower legs to keep things butter smooth between service intervals - Internally adjustable travel from 180mm to 140mm in 10mm increments with included spacers - 2.6" maximum tire width

The Machete is purpose-built for slicing trails, with Kwik Toggle compression damping inspired by our renowned Absolute+ technology. Kwik Toggle achieves on/off lockout simplicity in a lightweight, practical package. - TS air spring with in-leg adjustable TPC rebound damping - Kwik-Toggle damper with lockout, adjustable rebound, and high-speed compression - 32mm black anodized stanchions with hollow bore forged aluminum crown - Easily upgradeable to remote using MILO upgrade kit part #314934 - Travel is internally adjustable from 80 to 120mm in 10mm increments - Disc brake only (74mm/6" post-mount) - 27.5x3.0"/29x2.5" maximum tire width

The Circus project started as a way to get our slopestyle riders into competition, but it wound up becoming an industry-leading dirt jump fork for riders all over the world. Circus has set the benchmark for everyday riders' jump session requirements and delivered podium results at pro-level competitions for almost a decade. - Air Spring - ABS+ Compression Damping w/ Jump Stack - Adjustable TPC Rebound Damping - 130mm travel models can be reduced to 120mm and 100mm models can be reduced to 80mm travel using included spacers - 20mm hex axle provides superior torsional stiffness - Absolute+ cartridge platform oil damping system: specifically tuned for Dirt Jumping - Forged I-beam style crown: bigger, stronger, and more durable - Alloy steerer, and 32mm aluminum stanchions

Featuring 37mm stanchions, home mechanic-approved travel adjustability from 180mm to 140mm, and our easy-to-use VTT-6P damper, the Mezzer Expert is the smart choice for anyone looking to dive into the Enduro Fork market. Should you later decide you would like more adjustability from your fork, factory upgrades such as IRT and MC2 are available and can be easily installed in your own garage. At 2030g this fork is the second lightest option available within the Enduro fork market, second only to the Mezzer Pro of course. - Expert Air offers ultimate sensitivity featuring a self-equalizing negative air spring. - IVA (Incremental Volume Adjuster) allows you to modify your positive air chamber volume by rearranging self-contained spacers. You'll never lose a volume spacer again. - Integrated fender can be installed/removed by three small screws threaded into the arch of the fork. - VTT-6P damper provides 6 clicks to tune damping for all types of terrain - 37mm stanchions, Reverse-Arch design, and Hexlock SL2 axle for the ultimate stiffness - TSR, Trail Side Relief valves on the back of the lower legs allow air to be bled off if it builds up within the lower legs to keep things butter smooth between service intervals - Internally adjustable travel from 180mm to 140mm in 10mm increments with included spacers - 2.6" maximum tire width

The Circus project started as a way to get our slopestyle riders into competition, but it wound up becoming an industry-leading dirt jump fork for riders all over the world. Circus has set the benchmark for everyday riders' jump session requirements and delivered podium results at pro-level competitions for almost a decade. - 80/100mm or 120/130mm Internally Adjustable Travel - Air Spring - ABS+ Compression Damping w/ Jump Stack - Adjustable TPC Rebound Damping - Wheel Size: 26" - 130mm travel models can be reduced to 120mm and 100mm models can be reduced to 80mm travel using included spacers - 20mm hex axle provides superior torsional stiffness - Absolute+ cartridge platform oil damping system: specifically tuned for Dirt Jumping - Forged I-beam style crown: bigger, stronger, and more durable - Alloy steerer, and 32mm aluminum stanchions

Featuring 37mm stanchions and our Reverse Arch design the Mezzer Pro is the stiffest Enduro fork on the market… it’s also the lightest. How did we manage to accomplish this you ask? Well, it’s not hollow if that’s what you're wondering. In fact, this fork is loaded with technologies such as a fully sealed MC² damper, our proven Dorado air spring, and the life-changing IRT volume adjuster. What does all this mean? It means you no longer need to pick two, you can have the lightest, stiffest, and incredibly adjustable fork all at once. Key Features: - 37mm stanchions, Reverse Arch design, and Hexlock SL2 axle combined together result in ultimate stiffness - Originally developed for the Dorado down-hill fork, the Dorado Air Spring offers ultimate sensitivity featuring a self-equalizing negative air spring. When inflating the fork both the positive and negative air chambers are filled simultaneously equalizing the pressures to create an incredibly supple feel - IRT (Infinite Rate Tune) volume adjuster allows control over the mid-stroke support and bottom-out progressivity independent from the initial spring rate to independently tune small bump sensitivity and big-hit performance - Sealed MC² damper provides a range of blow-off thresholds to satisfy any requirement with separate high-speed and low-speed adjustments. Utilizing a bladder, our new sealed cartridge maintains damping consistency in the most severe riding conditions. •140mm to 180mm internally adjustable travel in 10mm increments (travel spacers included) •27.5” and 29” wheels •Integrated flexible fender can be installed/removed by three small screws threaded into the arch of the fork Product Details: - 37mm stanchions Reverse-Arch design and Hexlock SL2 axle for the ultimate stiffness - Fully adjustable IRT air spring to fine-tune ride feel - Sealed MC2 damper provides a range of blow-off thresholds to satisfy any requirement with separate high-speed and low-speed adjustments - 140mm to 180mm internally adjustable travel in 10mm increments (travel spacers included) - Integrated flexible fender can be installed/removed by three small screws threaded into the arch of the fork

Premium performance at down-to-earth prices. Judy now includes all of the 30mm MTB and E-MTB forks, with axle and steerer options to match any spec. Gold level gives you aluminum upper tubes and Motion Control damping. Features - New graphics package with E-MTB endorsement option (15x110mm) - Motion Control damping featuring low-speed compression adjustment to lockout - Fits Tires up to 2.8" - Fast Black finished 30mm aluminum upper tubes couple stiffness and lightweight with a premium look - Highly tunable Solo Air spring

A striking balance of low weight and exceptional downhill performance, the SID finds a new level of confidence and defines what modern XC race bikes are capable of. The SID Ultimate is built with more travel, an all-new stiff 35mm chassis that features our lightest damper to date, and the new Charger Race Day. This race-ready package also includes the redesigned DebonAir air spring, tuned specifically for the demands of XC riders. Our friends at SKF and Maxima Plush Fluids come along for the ride, providing long-lasting fork performance and improved overall suspension feel. Lighter and more capable than ever before, SID will get you to the finish line faster. Features - New 35mm chassis is the perfect blend of low weight and stiffness for the modern XC bike - New Charger Race Day Damper - our lightest production damper with rock-solid lockout - New DebonAir air spring is tuned specific to meet the demands of XC and maintains a higher ride height for increased confidence and control - New Ultra-low friction SKF wiper seals provide long-lasting fork performance and improve overall suspension feel - Maxima Plush damping fluid reduces friction and silences damper noise - Machined/anodized crown - 2-bolt mounts to fit a short fender (RockShox fender sold separately) - Ultimate foil graphics package

Mastodon is a real-world trail suspension for fat bikes. This fat bike fork delivers all-temperature performance, working equally well in winter or summer, soaking up chatter and big hits. Extended ride height versions fit up to 26×5.15” / 27.5×4.5” tires. Standard ride height versions fit up to 26×4” / 27.5×3.8” tires on the snow, or taking on shimmering hot sand like a pro. All-temperature performance is born of frigid winter ride-testing. 34mm trail chassis is stiffer and steers more precisely than any other fat bike suspension fork. - 100mm and 120mm forks are both internally adjustable in 10mm increments from 100-140mm of travel. - Dorado Air Spring - MC2 Compression Damping - TPC Rebound Damping - Standard platform accommodates 26" tires up to 4" wide and 27.5" tires up to 3.8" wide and is optimized for frames that are designed around shorter ride heights - Flawless performance down to 0 degrees Fahrenheit (-15 deg C) - VTT compression damper offers three positions: open, firm, and locked out - 15x150mm tooled Hexlock axle - 34mm aluminum stanchions provide stiffness and stability

- 35mm chassis with a focused all-mountain mindset - satisfyingly stiff, efficient and designed to eliminate as much weight as possible. - ButterCups block 20% of high frequency "trail chatter". Limiting these vibrations massively reduces hand and arm fatigue leaving you feeling fresh with more control. - Charger 3 features a new Internal Floating Piston (IFP) design with better fidelity, performance and truly independent adjustments without any "cross talk". - DebonAir+ is built to balance butter-like small bump feel, increased air volume, and higher overall ride height - Ultimate Bushing Package maximizes the fork's bushing overlap, reducing friction and creating the smoothest ride possible - Pressure Relief Valves eliminate unwanted air pressure build up in the lower leg caused by variations in altitude or temperature. - RockShox premium short fender included

The Cane Creek Helm MKII Coil Suspension Fork features an upgraded damper design for increased support and control. - Compression and midvalve circuit offer increased support and control - SKF oil seal head cartridge and wiper seals are low friction - Damping features include: high speed compression, low speed compression, low speed rebound - Adjustment options include: high speed compression (10 positions), low speed compression (17 positions), low speed rebound (10 positions), indexed travel adjust system, spring pre-load adjust - Lightweight coil spring - 55 lb Lightweight Coil Spring included from factory

The new Rudy is a perfect match for your gravel bike. It's energy-efficient for straightaways and offers enough travel to keep you comfortably in control when things get rough. Featuring all-new 30mm upper tubes built around the Charger Race Day damper (our lightest damper ever) and our proven SoloAir spring. Rudy offers precise steering, full or short fender compatibility, and the looks to make your road bike proud. Everything designed with the needs of gravel riders in mind. - Purpose-built and laser-focused on gravel and e-gravel bikes - 30mm upper tubes are light and look the part - 30mm and 40mm travel options - Charger Race Day damper tuned for gravel needs with rock-solid lockout and a full range of rebound adjust - Solo Air spring perfectly tuned for shorter travel and efficiency over bumps - Short fender compatibility with a 3-bolt system - Full fender compatibility with custom stealth stay bosses - Lightweight machined and anodized crown offers a premium and durable finish - Maxima Plush damping fluid reduces friction and silences damper noise - Up to 700x50 tire clearance - Available in new Kwiqsand Signature colorway or Gloss Black - E-bike approved

Ready For Rowdy The little brother to the Onyx DC, this is the Onyx SC D1. At 180mm of travel, this is our top-of-the-line enduro race fork. Featuring the proven D1 damper, high/low-speed compression, rebound, and externally adjustable OTT. With 36mm stanchions and our stiffest chassis yet, charge hard into the roughest sections with confidence. Six clicks of low-speed compression give quick access to firming up the fork for pedaling, opening up for descending, and mid settings for everything in between. Over thirty clicks of High-Speed Compression give precise control for support on big hits. Shim stack controlled rebound that is 100% dynamic. meaning, the rebound is controlled based on the speed at which oil flows through the system. The fork will react to what you throw at it and be ready for what's next. Our industry-exclusive OTT feature really sets DVO products apart from anything else. It allows you to perfectly fine-tune how the initial stroke feels without any mid/end stroke compromise. You really do the best of both worlds. Combining the stiff chassis characteristics with our exclusive features and damping design gives our forks a unique ride feel unlike anything else on the market. - D1 Damper - Compression Bladder - OTT Off the Top Adjuster - Shim Stack Controlled Damping

- 35mm chassis with a focused all-mountain mindset - satisfyingly stiff, efficient and designed to eliminate as much weight as possible. - Charger RC damper featuring Low Speed Compression adjust - DebonAir+ is built to strike the perfect balance of what riders really want: butter-like small bump feel, increased air volume to add support throughout the travel and higher overall ride height for more confidence when things get steep. - RockShox premium short fender included - Maxima Plush damping fluid reduces friction and silences damper noise

Premium performance at down-to-earth prices. Judy now includes all of the 30mm MTB and E-MTB forks, with axle and steerer options to match any spec. Gold level gives you aluminum upper tubes and Motion Control damping. Features - New graphics package with E-MTB endorsement option (15x110mm) - Motion Control damping featuring low-speed compression adjustment to lockout - Fits Tires up to 2.8" - Fast Black finished 30mm aluminum upper tubes couple stiffness and lightweight with a premium look - Highly tunable Solo Air spring

Whether you’re racing to make it to your meeting across town or striving for a personal best down your favorite new trail, the AWL e-SUV fork will get you there on time and in style. Featuring an all-new chassis, RAIL damper, and different travel options, the AWL is equipped to forgive rock and roots as well as curbs and potholes. Includes integrated mounts for fenders, lights and accessories. - Award-winning RAIL damper delivers premium suspension performance with simple yet effective adjustability and maximum durability - Stiff 34mm e-optimized chassis meets the most stringent e-bike testing standards - Integrated fender and light mounts delivery maximum versatility - Clearance for tires up to 2.6” wide - 160-230 mm rotor compatible

The 38 Performance Series forks retain the same black anodized 7000 series aluminum upper tubes as Performance Elite, except paired with a GRIP damper. Push-button bleeders are not included but can be purchased separately. - Black anodized upper tubes - FIT GRIP damper and FLOAT EVOL air spring - Three on-the-fly compression damping positions: Open, Medium, Firm - Performance Series black-on-black graphics package

36 E-Optimized Factory forks are made specifically for the rigors of E-Bikes with a stouter chassis and longer durability due to adding material to strengthen critical areas. The design also uses tuning originally done for Enduro use, which fits the needs of the E-MTB and overall E-Bike uses. - Genuine Kashima Coating on upper tubes - FIT GRIP2 Damper and FLOAT air spring - E-Bike Chassis - Lower Leg Bleeders and Bypass Channels - Floating axles for perfect alignment - Updated Crown Design saves up to 20 grams, and offers significant structural improvements

FOX 38 Factory Series Suspension Fork is the long-travel enduro specialist. It redefines what you think a long travel single crown fork is capable of, and sets a new benchmark for confidence, performance, and durability. - The floating axle offers a distinct performance advantage due to its unique ability to match the exact width of the fork’s wheel mounting surface precisely to the front hub flange spacing, thus creating perfect chassis alignment and eliminating unwanted friction between the upper and lower fork legs - Floating axles provide much smoother suspension movement throughout the entire range of the fork’s travel, notably improving sensitivity and overall ride quality - The 38 Fork comes equipped with a quick-release lever operated patent-pending floating axle system, combining the benefit of a floating axle with the ease of a tool-free quick-release - Lower leg bypass channels alleviates air pressure by dramatically increasing air volume within the lower legs and thereby reducing the amount of additional unintended pressure ramping - Lower leg bleeders allow for atmospheric pressure equalization at the simple press of a button - The 38's lower leg arch design pulls out all the stops, shaving every possible gram while making sure not to compromise stiffness or strength requirements of modern enduro and gravity style riding

Service kits include dust seals, foam rings, oil seals, air and damper o-rings needed for basic service.

Mastodon is a real-world trail suspension for fat bikes. This fat bike fork delivers all-temperature performance, working equally well in winter or summer, soaking up chatter and big hits. Extended ride height versions fit up to 26×5.15” / 27.5×4.5” tires. Standard ride height versions fit up to 26×4” / 27.5×3.8” tires on the snow, or taking on shimmering hot sand like a pro. All-temperature performance is born of frigid winter ride-testing. 34mm trail chassis is stiffer and steers more precisely than any other fat bike suspension fork. - 100mm (Adjustable down to 80mm) or 120mm (Adjustable up to 140mm) Travel - Expert Air Spring - Absolute+ Compression Damping - TPC Rebound Damping - Standard platform accommodates 26" tires up to 4" wide and 27.5" tires up to 3.8" wide and is optimized for frames that are designed around shorter ride heights - Flawless performance down to 0 degrees Fahrenheit (-15 deg C) - VTT compression damper offers three positions: open, firm, and locked out - 15x150mm tooled Hexlock axle - 34mm aluminum stanchions provide stiffness and stability

Competition drives innovation, and as cross-country athletes and course designers push the boundaries of lightweight components, 32 Step-Cast Factory rises to meet the demand. A redesigned crown for 2020 increases stiffness to the same level as the trail-proven 34. The distinct shape of the Step-Cast chassis uses a narrow stance to save weight and the step design makes room for the spokes and brake rotor. - Genuine Kashima Coating on upper tubes - 32 mm upper tubes and ample bushing overlap for a quality ride - Hollowed out lower legs provide even more weight savings - FIT4 damper and FLOAT air spring

Riders have been asking for it, and Marzocchi heard the call and has proudly delivered. The new Z1 Coil builds on the legacy of the single-crown fork that started the revolution way back in the '90s – the O.G. Bomber Z1 Coil. Starting with the stout and proven 36mm chassis of the modern day Bomber Z1, the new Z1 Coil retains the renowned Grip damper but swaps out the air spring assembly for the most advanced coil spring system Marzocchi has ever made. At the heart of this new coil system is an ultra-lightweight tempered silicon-chromium steel spring (available in 4 spring rates to suit a wide range of riders) coupled with a noise management system for near silent performance, an integrated air assist for progressivity and bottom-out control, and an external preload adjuster to dial in sag and firmness off the top. Travel can easily be changed in 10mm increments from 150-180mm (depending on wheel size) via included reconfigurable internal spacers. - Ultra-lightweight tempered silicon-chromium steel spring (Medium Spring included) - Noise management system for near silent performance - Integrated air assist for progressivity and bottom-out control - External preload adjuster to dial-in sag and firmness off the top - Travel can easily be changed in 10mm increments from 150-180mm (depending on wheel size) via included reconfigurable internal spacers - Additional springs sold separately to fine-tune and adjust for rider preference - Rake: 44mm

Revelation is all grown up and ready to explore, wherever the trail may turn. Value-packed, the Revelation features an updated DebonAir spring paired with a Motion Control damper and 35mm Fast Black upper tubes. - Updated highly tunable DebonAir air spring offers a buttery smooth feel off the top and maintains a higher ride height for increased confidence in steep terrain - Motion Control damping featuring low-speed compression adjustment to firm - Chassis is derived from the renowned Pike fork - New graphics package for a fresh, premium look

- 38mm chassis for increased stiffness and rider confidence - ButterCups block 20% of high frequency "trail chatter". Limiting these vibrations massively reduces hand and arm fatigue leaving you feeling fresh with more control. - Charger 3 features a completely new Internal Floating Piston (IFP) design with better fidelity, performance and truly independent adjustments without any "cross talk". - DebonAir+ is built to strike the perfect balance of what riders really want: butter-like small bump feel, increased air volume, and higher overall ride height. - Ultimate Bushing Package maximizes the fork's bushing overlap, reducing friction and creating the smoothest ride possible - Pressure Relief Valves eliminate unwanted air pressure build up in the lower leg caused by variations in altitude or temperature - Includes premium short fender

The Mattoc is an amazing fork due to its versatility yet made even more amazing as its capability to do it all comes without compromise. The “versatile specificity” of this fork means that it adapts perfectly to many disciplines and styles of riding while performing flawlessly in each and every one. The Mattoc Comp’s 34mm Manitou-engineered chassis keeps weight to a minimum while maintaining best-in-class stiffness. Its Expert Air spring with IVA technology, ABS+ compression damping, and in leg adjustable TPC rebound damping make for the smoothest ride you’ve experienced yet. With air, air volume, rebound, and compression adjustments that smooth ride can be tailored to your specific needs. The next step to a better ride starts with Mattoc, #thepeoplesfork. Key Features: - 27.5” is 20g less than the previous model. - Expert air allows for internal travel adjustments with no added parts. - Expert Air spring systems contain a unique balancing valve that equalizes the positive and negative air chambers during the air fill process. This gives the spring rate a consistent feel without any flat or dead spots in the stroke, along with giving riders of different weights the same initial stroke feel. Expert Air has identical performance to Dorado Air in a more cost-effective package. - Incremental Volume Adjust (IVA) modifies the volume in the positive air chamber with self-contained spacers dictating the position of the IVA piston. This allows the main air spring ramp-up to be tuned to the rider weight, style and conditions without the need for additional parts. - Absolute Plus (ABS+) is a shim stack-based damper that features external incremental Low-Speed compression adjustment. - 27.5” 110-150mm, 29” 110-150mm. - TSR (Trail Side Relief) casting bleed screws allow users to release casting pressure from the fork. Casting pressure increases during normal riding. Extreme riding can increase the pressure at a quicker rate. Temperature and elevation changes can also cause increased casting pressure. Releasing casting pressure can improve overall fork feel and small bump compliance. - Expert air spring and lower weight brings top-level performance to a new price point.